A common statistic that many people have begun to value and notice a lot recently is the chances created statistic. Chances created, according to Opta's website, is defined as "assists plus Key passes" where a Key Pass is "the final pass or pass-cum-shot leading to the recipient of the ball having an attempt at goal without scoring" (Opta is a company that tracks and generates a ton of data in soccer). So basically, any pass that leads to a shot is considered a chance created.
|Swansea's Mark Gower is a perfect example|
of a player highlighted by the chances
Do Chances Created Actually Matter?
Chance Conversion Percentages
EPL 2010-2011, Chances Created and Conversion %
The bottom line is that creating chances and conversion rates are the key to understanding goal scoring. A club can succeed with a high conversion rate (United) or by creating a lot of chances (Liverpool). A club can really dominate by doing both well (City). The graphic above can also suggest what kind of players each club needs. For example, Manchester United and Newcastle would benefit by picking up a creative midfielder who creates more chances, and Liverpool and QPR would benefit by picking up a more efficient scorer. The scatterplot also tells us why some clubs struggle. Wigan needs to up their conversion percentage (currently a dismal .06) and Stoke needs to create more chances. City, on the other hand, should just continue to buy all the best players.
All data comes from eplindex.com (@EPLIndex)